Election campaign is just like a daily routine to the Indian Politics. Elections are a held on a regular basis and throughout the country. Being a vast country with ethnic, cultural, religious differences we witness elections in different divisions. Whats more is the fact that we do have elections in Institutions, government bodies, educational societies and even in the housing societies. The election has been attached to each one of us in one way or the other. So the ones who call themselves as apolitical are liars because we all need to have a political opinion. We can witness an election campaign near us occasionally whatever the reason might be. But we are unaware of the rules associated with the election campaign that one is permitted to carry out.
Election Campaign In Bigger Scenario
Let’s talk about the election campaign when the elections are held on a national level. All political parties spend a bulk amount of money on their election campaign. This has been the case in our country for a long time and nowadays the elections are more about money. The elections are fought on money and are fought for the money. The proof is with us. A man fought UP elections just because he wanted to earn money and these were the wordings of the man himself. At least the man was honest to speak up his mind on camera but our other politicians are not that brave. According to a report published in The Times Of India BJP spent around 700 Crore on its election campaign in 2014 elections. INC spent an amount of 486 Crore. So the difference between the two biggest political parties was about 225 Crore. Whatever might have been the difference between their spendings, the fact that a huge sum is spent on the campaign is huge for all the political parties. According to a report in Quartz India, it cost Narendra Modi $100 Million to win Indian election.
Election Campaign in States
If we see the amount spent in state elections the story won’t be different here too. According to a study BJP spent INR 5,500 Crore in UP state elections, that too on a time when the country was struck by a monster called Demonetization. Aren’t these amount scary? Yes, they definitely are but for the people like us not for these political parties. Becuase for them it is their birthright to spend money on the campaign rather than the benefit of the people, And this such because elections here are not fought on the basis of issues, are rather fought on the basis of PR value that you and your party could generate. For us, the election might be a one day game but for the political parties, it is a championship. And do you know what the recent Karnataka elections were the costliest ever! According to CMS the amount spent by every political party was about 10,500 Crore.
Election Campaign in DUSU
Being from Delhi and having friends and relatives studying in Delhi University I can guarantee that a huge sum is spent in the elections held for Delhi University Students Union. Students are provided with different sorts of benefit in order to vote for a particular candidate. Muscle power along with monetary power plays a major role in determining the future of a candidate in DUSU election. According to a report published in Firstpost students were being bribed with Pizzas in order to vote for the particular candidate. So in Indian politics, it’s all about money and power.
Election Commission Rules
There are certain restrictions on the amount a candidate can spend on its election campaign, it’s a different thing that they don’t adhere to those restrictions. In 2014 Election Commission of India has increased the amount a candidate could spend on election campaign from 16 Lakh to 28 lakh for the bigger states and 20 Lakh for the smaller states. This year the amount that could be spent on Karnataka election by a candidate has been increased to 28 Lakh But the fact that the amount spent is much higher than that. This condition arises as it is not feasible for the election commission to cross verify the stats provided by the candidates. But something needs to be done in this regard. Strong steps need to be taken otherwise the day is not far when we will witness these political parties spending over 1000 crore for their campaign and we will be witnessing those campaigns on our Television Sets.